Introduction
There is nothing better than a visual treat for your target audience to look at your brand’s services and products. Brochures are the best way to build your brand’s image and increase sales at the same time. Your brochure must be eye-catching and make the person holding it look at it completely.
6 Steps for a Better Brochure Design
A brochure is a promotional document with information that helps you promote and advertise products and services. The design of a brochure changes with respect to the brand you are working on. The common steps used in Brochure design in Coimbatore are
Find the Purpose
A task without a purpose is just a waste of time. Without a proper goal, the formation of a brochure gets complicated. You just need to ask many questions before starting a brochure, like, What? When? How? Why?
- Get to know why the brochure was made.
- Confirm if it’s a brochure for a profile, a product, or both.
- Is it about promoting a product or improving your brand’s identity?
Know your audience
To design a brochure, it is important to know who will be reading it. Having a clear target audience mindset helps you determine how your brochure must be made. You can use age, ethnicity, culture, and more information about your audience as the backbone of your design.
- Just ask the question, Who is this brochure made for? Or Who is going to read this brochure?
- For General audiences, a good visual brochure is better than an informative brochure.
- But for experts, you need the information provided to be crisp, and your brochure needs the flow to keep them hooked.
Design your brochure
Have you got a design in mind? Then start working on it. You need to make sure not to deviate from the brand’s profile. Maintaining a balanced space for creative and content sections is crucial.
- Use a template or create a blank brochure to start your design.
- Will the brochure be a folded brochure?
- Fix the Colors and Fonts related to your brand, service, or product.
- Get eye-catching images about your product or service to attract your audience.
Most used Brochure Types in Brochure Design Services
- Half Fold: Paper folded in half in the middle
- Z-Fold: Folded in three parts and shaped as a “Z”
- Trifold: Split into three parts and fold the sides to the middle.
- Gatefold: similar to trifold, but the sides, when folded inside, are the same size as the middle page.
- Double gatefold: a paper is folded into four parts, and folding starts from the sides.
- Accordion Fold: a Z-fold with four sides
With more folds, you have more space to work on your brochure.
Get the Content needed for your brochure
Once you have decided on the purpose, target audience, and design of your brochure, everything goes smoothly. It is recommended that the content go along with the images on your brochure. You can find some Brochure Design services that have their visuals and text blended for more attraction.
- After visual attraction, it will be verbal attraction.
- Make content for your brochure that goes with the flow.
- Comprehensive content must be added in a way that is easy to read and understand.
- included a detailed vision, mission, and goals for the profile-related brochure.
Keep the flow
Without a good flow, it is not possible to keep the reader reading your brochure. Even if the visuals are attractive, it is the text that conveys the message to your target audience.
- Starting a brochure with just your product information is not good.
- For bigger brands, you need to start with their product logos, taglines, and so on.
- If the brand is part of a bigger family, information about it must also be included for a better profile brochure.
Print it
A well-designed brochure can lose its value if the final printed product is not good. It is mandatory to select the best grade of paper according to the purpose of the brochure.
- The grade of paper you choose to print on determines the quality of your brochure.
- Sturdy papers can make your brochure last longer.
Brochure design in Bangalore is mostly done on high-quality papers for better reach. Profile Brochures need to last longer, while promotional brochures are quick to get disposed of.
Tips for Providing a Good Brochure Design Service
- Get contrasting color combinations for your brochure that go along with your Brand or product.
- After completing your design, just check the design by taking one or two sample prints, because if larger copies are made and an error occurs, it is a waste of money and time.
- Use the CMYK color format of the Brochure to make the print look good, or just use a PDF file.
Conclusion
Once Brochure Design Services completes your Brochure design, you can start the printing process for offline marketing and get it online through a high-resolution JPEG format on social media platforms, websites, and emails. Now all that’s left to do is get the target audience to respond to your brochure.
