Briyani is the food that stands as synonymous to the most favorite food across the Indian subcontinent and it gives us a sort of nostalgic feel when consumed, as it has got a great tradition that’s tied to our culture. And it is a pleasure to do branding for 90s briyani that incorporates the elements of 90s that bring the evergreen memories, and to bring the essence and flavors of delicious food that aligns with the brand so that can people can easily relate to it.